The British Army has launched its new public-facing website in collaboration with digital agency, Cantarus.
The website is the result of a partnership between the army and the Manchester agency announced last year, since when Cantarus has been working alongside the army to deliver a programme of improvements, upgrades, and new features for their public-facing website.
The British Army’s main corporate website (www.army.mod.uk) serves as a crucial digital hub, central to its media operations, information provision, family support, and recruitment marketing.
Cantarus, an Umbraco Platinum Contributing Partner was tasked with the design, development, and delivery of the new site to align with the Army’s evolving digital strategy and security requirements. This included migrating to a more recent, long-term supported version of the Umbraco CMS.
The British Army is changing the way it operates and undergoing its biggest transformation in over 20 years. To support this bold work the agency “took a data-led approach to make intelligent and targeted improvements across the new website.”
It established a user research and testing programme alongside data and analytics to unearth key issues and insights.
Rob Helsby, creative director at Cantarus, said: “As we emerged from discovery our experience design team established three guiding principles for the project: Modernity, Excitement and Unity. This fed into everything from core functionality to an interaction design language. It was an honour for us to take such a globally recognised brand and help drive them forward online.
“The website had to work for a wide range of audiences, from military historians to the families of serving soldiers and veterans. Alongside an overhauled and simplified navigation and site structure, we worked with 3D objects, created interactive tools and told immersive stories to deliver a memorable experience that we can all be proud of.”
The new website features a modern design with updated page components and micro-animations, while maintaining compliance with WCAG 2.2 AA accessibility standards.
Key improvements include enhanced navigation and immersive content presentation to better support the Army’s objectives of providing accurate information, attracting recruits, and supporting families and personnel.
The upgrade ensures that the British Army’s website remains at the forefront of digital innovation, effectively meeting the needs of its diverse audience while supporting its mission and objectives.
