Digital department store, Freemans, is undertaking a “huge” expansion of its menswear range.
Launching for Spring/Summer 25, the Bradford-based retailer is expanding its existing range as well as bringing in “raft of sought-after new third-party brands.”
This will be supported by a marketing campaign, which launches this week, under the banner of “Style for Every Moment” – everyday (casualwear); every event (occasion) and every move (sports).
“While traditionally its womenswear that tends to draw the most attention, our menswear offering – thanks to the extended ranges, style options and quality is now stronger than ever. Our mission is to democratise menswear, bringing premium, well-known labels to everyone in the UK via Freemans.com,” explained Susie Calvert, Chief Merchandising Officer, Freemans.
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“Whether you’re planning a day at the races, a night out with friends or a weekend hike, we’ve got exactly what you need at a price point that makes sense, with flexible payment options to match.
“And this is only the beginning – we are actively looking to expand our menswear portfolio by partnering with even more third-party brands.”
Last year, Freemans recruited Martin Roberts as its Buying Manager. Roberts had looked after the Jacamo brand for N Brown Group plc from its inception.
