Native advertising technology business ADYOULIKE has officially launched in Manchester.
The company has pioneered in-feed native advertising formats and technology for brands and publishers since 2011, and experienced triple-digit growth in 2018.
Callum McGuire (above), formerly of Hearst and Mashable, has been recruited as Brand Strategist to work with all Manchester and Northern advertisers, reporting in to Kevin Sewell, Head of Agency Sales, based in London. The Manchester office, on St Peter’s Square, will be managed as part of the UK business unit.
Dale Lovell, ADYOULIKE co-founder and UK Managing Director, said: “We have been operating remotely running programmatic and national campaigns from London, with dedicated account managers making regular trips up North to service clients for many years now, but we can see that there’s a real buzz around the Manchester advertising landscape currently and we continue to see many opportunities to grow our business outside of London.
“In Callum we know we have hired an experienced sales professional who is well connected, Manchester through-and-through, and looking forward to growing the business opportunity at ADYOULIKE. The market, technology and timing is right for ADYOULIKE to launch in Manchester in 2019. We are excited to be up and running here, a city I love.”
