Leading regional publisher National World has announced the launch of a new TV channel, Shots!
Shots! Promises to use the best topical content from National World’s network of journalists around the UK to deliver TV that’s “straight from the community, fast and authentic.” Its launch supports National World’s strategy of creating increasingly exclusive, engaging and topical content.
Shots! will focus on stories from around the UK, from the best of city life to the weird and wonderful, as well as expert insights into true crime, and the latest inside track for football fans.
The service will offer a diverse range of TV content across multiple platforms, including a new live service on Freeview channel 276. The specially programmed channel brings the best of Shots! to audiences, all day every day.
Central to Shots! is the new ShotsTV.com website where a wealth of on-demand video content is available and curated to provide the best customer experience on mobile or desktop. One of the new site’s features is a live feed of the Freeview channel to ensure customers without Freeview access can still enjoy the live programming.
Strategy director Alan Renwick said: “We are now on a journey to a completely new way of creating TV. The days of distant shiny studios as a window into the world have gone. Life happens in real communities, it happens quickly and it needs to be treated with integrity and imagination. Viewers aren’t impressed by camera crews helicoptering in and never coming back.
“With hundreds of experienced journalists embedded in communities, using their experience and relationships to tell great stories in video format, we are going to reinvent TV for the 21st century. It won’t happen overnight, and our shows might be a bit rough and ready around the edges, but our programming will be authentic, topical, engaging and entertaining.”
