National Museums Liverpool has revealed its new-look website, which has been designed by IGOO.
The Liverpool digital agency was brought in to create an “engaging and accessible” website, to showcase the museums’ collections.
IGOO undertook extensive research, including internal workshops, consultations with external stakeholders and guerrilla research at a number of museum venues.
They said that the “simplicity and clarity” of the new design hides a complex site which hosts a huge volume of objects and artefacts.
“After a competitive tender process, we were thrilled to be appointed for the redesign of NML’s entire website. At IGOO, we are proud of our Liverpool roots so we were excited at the prospect of being involved in such a prestigious project and couldn’t wait to get started,” explained Managing Director of IGOO, Gavin Homan.
“From the offset, we were sensitive to the existing website design, whilst enhancing the form and function of these pages – we wanted the website to be more than just a simple interface. It needed to educate and meet the wants and needs of its worldwide audience. After extensive research, we were able to build not only a great looking website but one that is fully responsive, relevant and informative.”
The firm created a bespoke design system, with a series of reusable components, which can be assembled together to build a number of applications.
It means that National Museums Liverpool can change the pace of creation and innovation within their online marketing efforts.
“We chose to work with IGOO based on their excellent track record and passion for our great city. They have exceeded our expectations and working with their team of dedicated individuals has been a pleasure,” added Scott Smith, Digital Content Manager of National Museums Liverpool.
“What you see today is a culmination of a long journey of co-creation, working closely with IGOO and listening to the needs of our audience. The new website has been extremely well received by visitors, stakeholders, and our staff and friends.”
