Leeds-based National Club Golfer has hired YouTube influencer, Hannah Holden as its first female Head of Content.
The company said that it was “ushering in a new era for NCG as it plans to accelerate digital growth.”
“Golf has long since been a male dominated sport. Participation remains around 80% male, but female golfers are rising in number. It is one of golf’s enduring appeals that men and women can play together on an equal footing. Hannah’s appointment hopefully supports the view that we are all just golfers, regardless of gender,” explained Tom Irwin, Owner and Director at NCG.
“Hannah’s appointment marks a significant milestone as she assumes the role of the first female Head of Content at NCG in two decades. Her wealth of experience, talent and ambition are invaluable assets.
“She has been instrumental in driving our digital content strategy and shaping the evolution of our online media platform and we look forward to seeing where she will take it next.”
Holden has been at NCG for 5 years and plays off a handicap of +2 and regularly competing in elite amateur events.
She will be responsible for creating and delivering a content strategy across NCG’s digital channels, social media, YouTube channel and print magazine for club golfers across the UK.
Holden will also join the board at Sports Publications, the parent company of NCG.
“I’m so excited to take on this new role and delighted that Tom and Dan share my vision of where we can take NCG in the years ahead,” she said.
“My generation have grown up in a world of digital media and it’s really clear that we have some fantastic opportunities to drive the brand forward and connect with even more core golfers.”
