Leeds-based Dubit has helped the NASCAR return to Roblox.
It’s launched a new persistent world, NASCAR Tycoon, which will enable player to drive iconic vehicles, build teams and attract sponsors. They’ll also be able to get behind the wheel off NASCAR’s Next Gen Cup Series vehicles.
“We’re thrilled to launch ‘NASCAR Tycoon’ on Roblox, developed in partnership with Dubit, marking a key milestone in our ongoing efforts to authentically engage with the Roblox community,” said Nick Rend, VP of Interactive and Emerging Platforms at NASCAR.
“This initiative is about more than reaching new audiences; it’s about deepening our connection on a platform where we see tremendous potential. By blending the excitement of NASCAR with the interactive and dynamic environment of Roblox, we’re enhancing traditional fandom in ways that are engaging, fun, and distinctly forward-looking.”
As players progress in “NASCAR Tycoon,” they will unlock exclusive perks such as building their own NASCAR racing teams, expanding their garages, collecting new cars, accessing customisations and attracting sponsors.
“We’re thrilled to bring the next phase of NASCAR to life on Roblox, building on the success of previous activations,” added Andrew Douthwaite, Chief Commercial Officer at Dubit.
“NASCAR Tycoon allows Roblox players to experience the excitement of NASCAR racing like never before, blending the strategic elements of team management with the adrenaline-pumping action on the track. It has been a true joy working with such a forward-thinking, iconic sports brand in NASCAR, and we look forward to continuing to push the boundaries together”
