N Brown has completed a “hard-fought” competitive pitch process to appoint a new creative agency.
Motel will take over from House 337, to work across its key brands, Jacamo, JD Williams and Simply Be.
“As we continue to innovate and focus on bringing to life the areas that make our brands unique, we have developed strong creative platforms for Jacamo, JD Williams and Simply Be which we’re incredibly proud of,” said Sam Walker, Group Marketing and Creative Director at N Brown.
“This wouldn’t have been possible without the team at House 337 and we’d like to thank them for the amazing work produced across all three brands to bring to life our unique propositions.
“We received an incredibly strong set of responses and it was a hard-fought pitch process that eventually led us to choosing Motel as our partner.”
London-based Motel was established in 2020 by former McCann execs, Rob Smith and Lee Tan, with its founding client, Klarna. It also works with Fever Tree, and Violife.
“We’re delighted to be moving forward with Motel as we work to create inspiring new campaigns for our customers,” continued Walker.
“As we enter this next phase, we’re confident that our partnership will allow us to connect further with our customers, serve the under-served and continue to democratise fashion.”
Yesterday, the Manchester-based ecommerce group confirmed that it was planning to increase its marketing spend and innovate its marketing activity – including “better use of its first party data” and investment into its loyalty programmes.
Motel has been briefed to work with its in-house teams “to bring to life the unique propositions of the Group’s brands and drive the next phase of growth across all three brands.”
It stated that JD Williams would “continue to take a stand against the ‘invisibility’ of midlife women” and will keep working with brand ambassador, Gok Wan as well as sponsoring ITV’s My Mum, Your Dad.
It revealed Simply Be’s new strategic direction yesterday, while Jacamo will retain its ‘Men’s Style. Sorted.’ campaign and partnership with LADbible.
