N Brown Group plc, the fashion and homeware digital retailer, has appointed Helen Low as group director of design.
Low, who is currently head of design at Joules, will join on November 21. The appointment is in line with existing succession plans for the group’s current director of design, Neil Hendy, who confirmed his decision to leave earlier this year.
Helen has over 25 years’ experience in the fashion industry and has held senior design positions at Next, Debenhams, Marks and Spencer and George at Asda.
Reporting to Sarah Welsh, CEO of retail, Low will focus on continuing to build on the product evolution which has been delivered over the last two years under Neil’s leadership. A key focus for the group is to drive a more distinct customer proposition across N Brown’s strategic brands, Simply Be, JD Williams and Jacamo, by creating a clearly defined product handwriting.
Welsh said: “Helen will bring a huge amount of passion and expertise to N Brown. She has a wealth of design, innovation and strategy experience from across the fashion industry and will instantly become a valued member of our team.”
Low added: “As N Brown looks to increase its own-designed product, I am looking forward to working with the team to enhance its product offer, with a focus on our customers’ love for value and fit.”
