Mustard Media is celebrating a decade of success with a remarkable record-breaking company milestone: Selling over 4.2m tickets and generating over £229 million in revenue for clients across the globe over the past three years.
The achievement represents an impressive comeback from near-closure during covid-19. A leading force in driving ticket sales for renowned large-scale music, hospitality, and sporting events and venues across the UK and internationally, clients include entertainment giants Live Nation, Superstruct, Reading & Leeds Festivals, Kendal Calling, and Take That’s Greatest Weekend.
From small club nights in Manchester in the company’s early days, Mustard Media has become a global powerhouse in event marketing and revolutionised how festivals and venues promote events and connect with audiences.
Over the past three years, Mustard Media has driven remarkable growth in ticket revenue for its clients. In 2021-2022, the company sold 620,000 tickets, generating £35m in revenue for its clients. This figure more than doubled the following year, with 1.6m tickets sold and £86m in revenue for 2022-2023. Altogether, Mustard Media has delivered an impressive 4.2m tickets sold and £229m in revenue for its clients since the pandemic.
Amid huge recent numbers of UK festivals being cancelled and postponed, including over 60 festivals closing this year alone, the continued growth within Mustard Media’s portfolio signals optimism for the future of live events. Their impressive recent client list includes Camp Bestival, Wireless Festival, Liam Gallagher & Friends – Malta Weekender, Hideout Festival, Visit Liverpool, Aston Villa FC, Team GB, Belladrum Festival, elrow, Afro Nation, We Are FSTVL, Sziget Festival, JBM, Bongos Bingo, Concerts by Candlelight and Diecast.
Rob Masterson and Ed Norris founded the now 15-person-strong agency in 2013. Managing director and co-founder Masterson still oversees daily operations, ensuring profitability, team management, innovation, and the evolution of the business. Commercial director and co-founder Norris leads the sales and marketing divisions, utilising his extensive music and events industry network. A recent partner and addition to the leadership team is strategy director, Sian Bennett. Her role is to drive the brand’s direction while focusing on developing innovative strategies, technologies, thought leadership, and inspiring outstanding client results.
“We’re proud of what we’ve accomplished, but we’re not stopping here,” said Masterson. “We’ve built a strong foundation, and now we’re ready to take things to the next level. With our ambitious targets and new London office, we’re fired up for the year ahead.”
