A new music streaming app has been launched in the UK to deliver music specifically designed to optimise exercise performance.
Pure Energy Music has been created by Andy Pickles, who operates Music Factory Recordings at The Tileyard in Wakefield.
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The app’s been created for leisure centres, gym operators and fitness instructors, who’ll subscribe to the service to access curated music.
The tracks are designed and produced in-house by Pure Energy Music’s team, to align with the latest research on exercise performance.
“We see huge potential for the app both in the UK and globally. As a subscription service model, it is more cost effective for fitness and gym operators who would otherwise have to negotiate over music ownership rights,” explained Pickles.
So far its clients include Everyone Active and several local authorities with the app currently in use at more than 450 fitness locations nationwide.
It’s now been backed with a £500k investment from Finance Yorkshire’s growth fund to support its expansion plans, including up to 10 more staff, with the majority based in Wakefield.
“Pure Energy Music exemplifies the vision and innovation within the region’s creative and digital sector. Finance Yorkshire is pleased to support Andy and his team in driving the growth and use of the app through the creation of more jobs in Yorkshire’s regional economy,” said Alex McWhirter, CEO of Finance Yorkshire.
Finance Yorkshire’s growth fund is part of a wider regional business fund to provide more than £50m to SMEs 5 five years.
