Lancashire mattress maker Silentnight and Manchester’s Brazen PR have unveiled ‘the world’s first mattress vending machine’ to support the launch of the new Just Sleep collection of rolled and boxed mattresses.
The pair took their wares down South, installing the ‘Dream Machine’ at London’s King’s Cross station to dispense boxed mattresses at the press of a button.
A study conducted by the brand revealed 32 per cent of Brits are sleeping on a mattress which is ‘well past its best,’ and also found that 75 per cent of adults agree you can’t put a price on a good night’s sleep, while 80 per cent consider a decent mattress to be a sound investment.
Despite acknowledging this, 40 per cent of the 2,000 adults polled said they don’t prioritise quality sleep enough – admitting they should make more effort with this aspect of their health, and 18 per cent have a mattress which is older than the recommended shelf-life of seven to 10 years.
Jason Mcilvenny, senior brand and customer insights manager at Silentnight, said: “Brits know a good mattress plays a key part in getting a good night’s sleep. Despite this, our study suggests they might not be prioritising this as much as they perhaps could – with millions putting up with tired mattresses.
“So we launched the ‘Dream Machine’ to remind time-strapped commuters of the importance of a good mattress for getting a good night’s sleep and how easy and convenient it can be – whilst giving them the chance to pick-up a comfy new mattress for free in an instant.”
Sasha Makel, MD at Brazen PR, added: “We were tasked to come up with a bold stunt that highlighted the ease and convenience of the new Just Sleep range and what could be more convenient than a vending machine on your commute.”
