Morrisons has teamed up with Dua Lipa for a feel-good Christmas campaign.
The Bradford-based retailer’s ad features a host of families enjoying a festive time to the soundtrack of Dua Lipa’s Levitating hit.
As part of the tie-up, Morrisons customers will be able to access the singer’s online streaming event Studio 2054 using a discount code.
Morrisons marketing director Alex Rogerson said: “This is a feel-good campaign with Dua Lipa’s upbeat music providing the backing track to our customers’ Christmas. It’s been a difficult year for customers and colleagues so we want to do our bit to make Christmas special for them.”
The campaign was created by Publicis.Poke.
