Leading kitchen and home appliance brand Morphy Richards has appointed Social Trinity as its TikTok Shop partner, following an introduction by The GO! Network.
This partnership will see Social Trinity bring their expertise in social commerce to Morphy Richards’ TikTok strategy, creating interactive content and campaigns designed to resonate with a digital-first audience and enhance the brand’s social presence.
Co-founder of Social Trinity Michael Simmons said: “Meeting the Morphy Richards team during the exploratory sessions throughout the pitch process was truly a pleasure. They had a clear objective regarding the TikTok platform, an incredible product line-up and a very clear understanding of their historic performance across social channels. All of which meant our ultimate recommendations were informed, effective, and ultimately successful.”
Katie Lindop, ecommerce director at Morphy Richards, said: “Working alongside The GO! Network has enabled Morphy Richards to find the right agency to support our online growth. They knew the types of agencies that would do this and put us in front of different agencies who were able to offer various elements to support our strategy. Communication and support throughout the process was great.”
The Morphy Richards brief was Social Trinity’s fourth successive win with The GO! Network, who, having got into the detail of what challenges Morphy Richards faced and where they saw potential, were able to make introductions resulting in a competitive process paving the way for Morphy Richards and Social Trinity to kick off this promising partnership.
Morphy Richards is now set to engage a growing consumer base on TikTok, delivering an elevated shopping experience and fresh product visibility on the platform. The GO! Network offers a cost-free agency search process for in-house marketing leaders across all sectors.
