Brewing giant Molson Coors Beverage Company has appointed Carat UK, which has offices in Leeds and Manchester, for all UK and Ireland media.
Carat UK, a dentsu company, will deliver all Molson Coors media strategy, planning and buying requirements across the UK and Ireland from 1st January 2023.
Clare Chapman, CEO Carat UK said: “At the heart of our Designing for People approach sits a deep understanding of human behaviour, a highly sophisticated planning process underpinned by dentsu’s proprietary data and tools, and a passion for bringing those things together. We cannot wait to get started and see what we can achieve together.”
