Sunderland market research and behavioural insights agency, MMC Research, has opened its first London office.
It will be led by Alice Broomhall, who was recruited in 2021 to drive its offering outside its North East base, particularly in private equity, SaaS and pharmaceutical sectors.
Based in the capital, Broomhall will be a key part of growing client relationships and project delivery in the South East.
The company said it aims to drive an additional £100k in revenue from its London office over the next 12 months.
“It feels great to establish a base in my home city while continuing to expand MMC’s reach in London,” said founder, Natasha McDonough.
“We’ve been spending more time on projects in London over the past year in particular, and with Alice already based there, it made sense to solidify our offering,” said Natasha.
“We’re transparent about this being a hub, as we champion remote working and flexibility, but having a formal presence in London enables us to better serve our growing client base and provides a central space to collaborate from for myself, Alice and future MMC recruits in the city!”
