mmadigital is no more as the Manchester agency has rebranded as Blume to reflect its “next phase of growth.”
The customer acquisition specialist for the legal sector has been working with Studio North since April on the new look.
“We feel the new name, as well as the standout brand identity and website demonstrates how the business has evolved and will help Blume scale in the future. The new brand is fresher, more modern and echoes who we are – a forward-thinking business, investing in our people and embracing innovation and technology while never losing our personal approach,” explained Chief Marketing Office, Debbie Britton, who led the work internally.
“Having conducted in-depth client and employee research to understand what was needed to help lead to our new brand identity, feedback included praise for our culture, our people and customer service. We wanted to maintain this spirit, and the focus was to define, nurture and articulate our brand DNA, which I feel Studio North and our branding team have done seamlessly.”
Earlier this year Blume secured private equity investment from Rockpool.
“With an established track record and solid management team in place, we are now in a different phase of our business trajectory. We realised that we had outgrown the brand mmadigital and to mark this new chapter, we decided to update our business name to reflect who we now are and to help power the company’s next phase of growth,” said Dez Derry, Blume’s CEO and Founder.
“While our name and look have changed, our commitment to our clients’ success will never change. Looking ahead is business as usual with the same expertise and specialist service offered to our law firm clients in the same professional and friendly way they have come to expect. We are broadening our footprint in the customer acquisition field to encompass data and tech enhancements and our new branding and evolving positioning perfectly illustrates our drive and ambition.”
The company stated that it was currently “in acquisition talks” as it sought to reach a £30m turnover by the end of 2023.
