Tangerine has set up a new reactive content service for brands.
The Manchester agency explained that the focus of Mint was to help companies create “bespoke, reactive content strategies.”
“There’s a common misunderstanding that reactive successes are moments of inspiration. At Tangerine, we understand that it’s actually about a dedicated team constantly looking outward at which conversations matter to our clients’ audiences, a team of creative minds collaborating on the idea, and then the design and production talent to make it happen quickly,” explained Tangerine Creative Director, Martin Kevill.
“When done right, the impact on how people think about, remember, and interact with a brand can be spectacular. It demonstrates that they are engaged in the same conversations as their customers, and that they have something culturally relevant to add.”
It’s the latest agency to focus on reactive PR and marketing, with Rise at Seven’s Rise Live claiming to “put brands at the centre of trending topics in no more than 60 minutes.”
Mint also says that it is “100% focused” on creating content to put brands “firmly at the heart of the latest conversations and trends.”
Tangerine has a track record in this space, with high profile reactive social media for Specsavers, Dunelm and Pizza Hut.
