Manchester-based animation studio MightyGiant has released a captivating new animation designed to showcase the unique ability of animation to clarify, captivate, and communicate complex ideas.
The project is a vivid exploration of how animation can turn bold, innovative concepts into something universally understood and embraced.
Having worked with a wide variety of brands, from startups like Chatloop to established names such as Jaguar, ITV, TalkTalk, and Chester Zoo, MightyGiant has built a reputation for creating animations that linger in the memory while delivering clear and impactful messages.
This latest piece reflects the studio’s ethos: that great storytelling can bring even the most complicated ideas to life.
“We created this animation in collaboration with Jacob Brodmann at An Honest Day’s Work to inspire startups and tech firms to consider animation as a way to communicate, explain, and excite,” said Jonathan Ashworth, founder of MightyGiant.
The animation itself takes a gently abstract approach, blending stunning visuals with thought-provoking narration. It speaks to the challenges of innovation—of daring to imagine the world as it could be—and the importance of making those visions accessible to others.
The script draws attention to a universal truth: “Innovation can only truly be innovative if it’s understood—and embraced.” In doing so, it underscores the value of visual storytelling in turning complex ideas into compelling narratives.
For MightyGiant, the piece is a celebration of animation as a way to forge connections, spark imaginations, and transform the way, often complex, ideas are communicated.
“We’ve worked with all kinds of clients over the years, from global brands to startups,” Ashworth added. “What remains true is that a good story, told well, has the power to move people, spark interest, and make the complicated feel simple.”
By focusing on animation’s ability to create clarity and impact, MightyGiant “hopes the short piece will encourage businesses to think a little differently about how they present their ideas to the world.”
