North East shopping and entertainment complex, Metrocentre, has named a new consumer PR agency.
Newcastle-based Twist has been awarded the brief, which will cover ongoing campaigns and PR activities, including events, consumer press office and influencer collaborations.
“We are thrilled to partner with Twist, a dynamic agency known for their creative approach and deep understanding of the consumer market,” said Helen Atkinson, Metrocentre’s Marketing Manager.
“Their expertise will be instrumental in driving our engagement strategies and amplifying our brand presence.”
Twist’s client list includes Popeyes, Junkyard Golf Club, and Ninja Warrior UK.
“Metrocentre is a dream client – fun, stylish, and poised for growth. We’re delighted to be collaborating with their in-house team, whose values and culture align perfectly with Twist,” added Chrissie Plunkett, Managing Director of Twist.
“We look forward to creating impactful campaigns that resonate with their diverse audience.”
Metrocentre is home to more than 270 stores and 60 dining outlets and with the adjacent Metro Retail Park, it’s the second-largest shopping destination in the UK.
