Natalie Wyatt has been recruited as the Managing Director of the Local Visitor Economy Partnership in Liverpool City Region.
She joins the newly formed body in October, which has been established to “significantly” boost the region’s £5bn a year visitor economy.
“I can’t wait to get going and start to make a real, positive difference. I’m so pleased to be part of a team committed to devising and delivering a strategy which places our six amazing boroughs at the epicentre of everything,” she said.
“It will be LVEP’s ambition to amplify the City Region’s endless assets to such an extent, that we’re the first destination that comes to mind for anyone organising a major event, looking for new business locations or filming the next Hollywood blockbuster.
“By embracing innovation, fostering collaboration, and prioritising the well-being of both visitors and residents, LVEP will ensure Liverpool City Region remains a top destination on the global stage.”
Her role will be to focus on destination marketing, stakeholder engagement, and promoting tourism on both a national and international scale.
The yet to be officially named partnership is supported by local authorities in the city region and will be delivered in collaboration with the Liverpool City Region Combined Authority and Liverpool City Council.
“Working collegiately with the Liverpool City Region Combined Authority This new collaborative approach is about unlocking the full potential of the Liverpool City Region and this new appointment plays a pivotal role in its success. Liverpool has already excelled in events and self-promotion, but now, by uniting the entire region, we can achieve even greater impact,” said Councillor Liam Robinson, Leader of Liverpool City Council.
“Through a one-front-door strategy, we’ll enhance our accessibility and visibility, showcasing our world-class attractions, thriving film industry, leadership in gaming and science, and rich cultural heritage.
“This partnership will cement the Liverpool City Region’s status as a key global player – accelerating our key strengths, developing our skills, connectivity and international positioning.”
Wyatt is currently Head of Marketing and Revenue Growth at Merseyrail. Prior to that she spent 7 years as Strategic Marketing and Brand Leader at Transport for Greater Manchester. She’s also been Head of Marketing and Communications at Trafford Council and Managing Director of Marketing Blackpool.
