MERó supports beauty launch for 26-year-old influencer

“One side of the gate fold plays on the colourful, happy and sweet side of Nikkie’s individuality – it’s bright, bold and beautiful. Under Nikkie’s guidance, in contrast we then show a darker side of the temple to reflect that most people have  worries, fears and ups and downs in life. 

“We also took inspiration from Nikkie’s tattoos, which portray these two contrasting but connected sides of her life, and her famous approach of showing two different looks on each half of a face.

“On the reverse, further illustrations show more of Nikkie’s life journey and personality, set within the 3D illustration of a Roman-style inspired temple. Some of the colours from the playful side were carefully introduced on the dark side so that it could show the connection between them.

“An outer sleeve portrays the idea of being able to peek into Nikkie’s life and this exciting new product ‘through a cut out key hole’ which reveals more.

“It’s been amazing to work with both Nikkie and Beauty Bay on this project. Nikkie inspires so many people and is one of the most popular and beloved beauty make-up artists in the world, in part thanks to her honest and open approach. Being able to create something that’s so personal to her has been a phenomenal opportunity for us and we look forward to seeing the response to the new product and design.” 

MERó has worked with Beauty Bay for more than three years, revamping its full brand identity and digital experience, and designing a number of influencers’ brand and packaging concepts.