Chris Bradley, the former news editor at the Mercury Press news agency, is one of two new arrivals at Liverpool-based Influential.
Bradley, who was at Mercury for three and a half years, will be working across a range of B2B and B2C accounts including The Beatles Story, Liverpool ONE, developer Downing and law firm Kirwans.
He is joined at Influential by senior account executive Robert Jenkins, who was previously at SkyParlour.
Jenkins will work on on clients including the International Festival for Business 2016 (IFB2016), UK construction plc Morgan Sindall, and wealth management company Quilter Cheviot.
Sara Wilde-McKeown, Influential’s MD, said: “It’s great to be welcoming Chris and Rob to the team. They’re both very credible operators, with clearly defined strengths which complement and build on the agency’s existing areas of specialism.
“Chris, in common with many of our team, has a very strong journalistic background, which is invaluable in bringing clients’ news to life, developing compelling narratives, and helping businesses connect with their target audiences.
“While Rob’s strong B2B experience will be very beneficial across his new client base, which spans property, professional services and the energy sector.”
Influential recently announced that Chris Barry, editor in chief of TheBusinessDesk.com, would be joining the agency to head up its Manchester office.