Tom Harte, the former group digital director at CN Media/Newsquest Cumbria, has joined Reach.
He’s been named commercial director for MEN Media, covering Manchester and West Yorkshire.
“Tom brings with him a wealth of senior commercial management experience and significant digital expertise and will be a great asset to our business,” said Carl Wood, regional managing director for Reach.
It marks a return to Reach for Harte, who was group digital commercial director at Trinity before joining CN Group.
“Its great to be part of a fantastic team working on iconic brands in my home region,” he said.
CN Group was sold to Newsquest earlier this year.