Manchester duo Code Computerlove and Mediacom have been appointed by £116m-turnover property company Bruntwood to drive its digital transformation programme.
The agencies, part of WPP’s Mediacom North group, won a three-way pitch to partner with the business. The group will work with Bruntwood’s internal marketing and software development team to create a new digital platform aligned with ongoing audience insight and data driven decision-making.
Mediacom has been tasked with developing and implementing a new digital media strategy to attract new customers as well as help to drive efficiencies across the business.
Sam Wilson, Solutions Director for Bruntwood, said: “With lots of offline change now embedded within our culture – including new agile working practices and a new state of the art head quarters – turning our focus to digital is the natural next phase in our customer-centric growth plan.
“We will also use technology to further our ability to create deep connections with the cities in which we operate and drive engagement with the communities we’re building. Our new platform will offer a flexible solution to enable us to be as agile digitally as we are as a business.”
“Not only did Code and Mediacom provide a fantastic response to our brief, they are a significant employer in the North West as MediaCom North, so working with them is very much in line with our company purpose of supporting the cities in which we operate.
“They demonstrated our shared passion to ensure every decision we make will improve efficiencies and the overall Bruntwood customer experience. Our aim is to ensure every investment and decision we make benefits our customers, our communities and our colleagues; because when our cities thrive, so do we.”
Paul Cooper, COO of Mediacom North, added: “This win is a good example of how our businesses can offer clients a full end to end digital transformation service, with the combined skillsets of MediaCom and Code.
“Our integrated approach and alignment of all areas of the customer journey means we can work collaboratively with clients towards shared goals in a highly efficient and effective way.”
