Cheshire-based Pets at Home has relaunched its brand as it aims to become the one-stop destination for all pet care needs.
The rebrand will see Vets4Pets become Vets for Pets, while its grooming services will now be called Pets Grooming, both falling under one unified brand identity of “Pets.”
This will be supported by a multichannel launch campaign, soundtracked by Meatloaf’s I’d do Anything for Love (But I won’t do that), which debuts today.
“Our purpose as a business is to make the world better for pets and the people who love them, and our new brand expression helps us to demonstrate the breadth of services we offer to do just this,” said Kathryn Imrie, Chief Consumer Officer at Pets at Home.
“Our launch campaign is based on real insight and celebrates all of the amazing things we do for our beloved companions, and we’re extremely excited to see it come to life.”
The rebrand will roll out across its digital channels and there are long-term plans to take it into all 450 stores, 350+ grooming salons and almost 500 vet surgeries.
Nomad led the rebrand project, The&Partnership developed the ‘We’re all for pets’ platform and campaign creative. The PR agency is Citypress.
“Our objective was simple. One: Create a system that unites a world of beloved, yet disparate pet care brands under a single visual identity. Two: Bring it to life with a unified brand experience that encapsulates the sheer joy that pets bring to our lives,” explained Ash Watkins, Creative Director at Nomad.
“From the weekly food shop, through to surgical care; the new Pets at Home is ready to help customers be their best on every step of the pet owner journey.”
