Meanwhile’s BAFTA-winners spearhead Chester Zoo campaign with ‘stunning’ mixed-media film

Head of marketing at Chester Zoo, Helen Dean said: “Our new Lanterns and Light night-time event will transform the zoo into a spectacular festive light trail like no other. So, we needed a campaign that would be as creative, distinct, and as unique as the event itself.

“We rely on visitors to fund our vital conservation work, so by engaging people with this kind of next level creativity, we can hopefully change consumer behaviour in our favour too.”

The collaboration between Meanwhile’s founders and Blinkink is longstanding, dating from the multi-awarded 2018 World Cup ‘Tapestry’ for the BBC, through to last year’s BAFTA-nominated Winter Olympics film, also for the broadcaster.

It’s a relationship that Meanwhile founder, Tim Jones, treasures: “To match the ambition of the zoo and get it the attention it deserves, we’re always looking to represent it in fresh and surprising ways, and in our minds Blinkink, and in this instance, Isabel, were the dream collaborators,” he said.