McCann Leeds has added media to its expanding list of services, with Helen Payne joining as media business director to facilitate the expansion.
Payne previously worked in the same role for McCann Manchester, as well as serving as a media planner for Havas.
Olly Sowden, managing director at McCann Leeds said: “Our Media operation (known as UM) across the wider McCann group has gone from strength to strength, and we’re excited to bring this offering to our Leeds office. In recent years, Leeds and the wider region has become one of the leading creative hubs in the UK and since we opened the doors in 2019, we’ve seen this first hand. Having enjoyed great success in the region, launching a media offering was the logical next step as we continue to support our clients with truly integrated, first-class marketing solutions.”
New Leeds hire Payne added: “McCann’s media division has experienced great client growth in the last few years which has allowed us to invest in our team, tools, and the range of media services that we offer. We’ve developed a reputation as a successful media agency in our own right thanks to a genuinely integrated media approach and our ability to optimise across the entire media mix – something that has really resonated with clients.”
