Smyths Toys Superstores has released its new campaign, made by McCann Manchester.
The fully-animated 60second TV commercial is a move away from its long-running “If I were a Toy” creative, with a new original song.
Set to the lyrics “We Really Wanna Go (to Smyths Toys Superstores)”, the track was produced by Blackbook Music.
“We are really excited with the new direction the Christmas ad has taken this year, the original song from Blackbook Music echoes what every kid wants to do, go to the toy store!” said Sinead Byrne, joint Head of Marketing at Smyths Toys Superstores.
“McCann interpreted the song to create this magical world and animate it while our Director Luc Janin really brought the ad to life with new camera action, motion and energy, capturing kids reactions to the toys and the overall atmosphere of Smyths Toys Superstores at Christmas!”
