Smyths Toys Superstores has launched its Christmas brand campaign, created by McCann Manchester.
The fully-animated 60second spot sees a store transformed into a “magical kingdom” complete with Ninja Turtles, Ken and Barbie and Lego.
“Continuing the theme of last year’s Christmas campaign we wanted to capture the wonder of stepping inside a toy store; the joy it adds for children spotting their favourite toys and how it ignites their imaginations,” explained Sinead Byrne, joint Head of Marketing at Smyths Toys Superstores.
The ad is soundtracked by “We Really Wanna Go (to Smyths Toys Superstores)” by Blackbook Music and runs across TV, VOD, Social and Digital.
“This year we follow four plucky adventurers as they explore the closed Smyths Toys Superstore only to discover the latest and greatest toys have sprung to life and are ready to play until dawn,” said joint Creative Lead Anna Warren from McCann Manchester.
