McCann’s UK offices, Manchester and Leeds, are collaborating in an official partnership with Prolific North this year.
McCann Leeds has had an on-going relationship with Prolific North having worked with the media platform for five years. The Leeds shop will team up with its colleagues in Manchester during 2025 and use the partnership to showcase their joint capabilities.
Dean Lovett, chairman of McCann Manchester and Central (covers Leeds), said: “Both agencies are creative powerhouses, excellent individually but even stronger together. It makes complete sense for Leeds and Manchester to show up as one with Prolific North.”
The partnership is part of Prolific North’s strategy of partnering with a range of leading northern businesses to set the agenda, support the sector and drive new ventures for marketing professionals across the region.
Both agencies, named most effective in the UK, are proud of their roots in the region. McCann Manchester talks of delivering ‘real world creativity, with real world impact’, a positioning that translates across its client portfolio, from Aldi and Matalan to PureGym and McCain.
The 25-strong team in Leeds holds the creative mantra of ‘impossible to ignore’, supporting clients across a range of categories including Benenden Health, Flymo, Ladbrokes and John Cotton.
With a strong creative, channel agnostic approach that delivers ‘outcomes not outputs’, the team is looking forward to another year partnering with Prolific North alongside their colleagues in Manchester.
Lovett concluded: “Our Leeds and Manchester teams are looking forward to working with the team at Prolific North to showcase that globally acclaimed creative effectiveness is alive and kicking in the North of England.”
