Manchester-based Mason Williams has won the UK account for Mersey Ferries.
As well as taking hundreds of thousands of people out on the Mersey each year, Mersey Ferries also provides a range of river cruises including Manchester Ship Canal and Summer Evening Cruises.
“We are thrilled to be representing the iconic Mersey Ferries,” said Roísín O’Sullivan, Account Director at Mason Williams.
“The team created a multi-touch point PR campaign that combines traditional PR alongside partnerships, digital media and influencer marketing to reach a targeted audience during Mersey Ferries key season.
“We pitched for and won the contract and are very excited to bring our plans to life and help bring more awareness to this iconic attraction.“
Mason Williams, which also has a London office, works with clients including Salford Quays, Quays Culture in Manchester, Napoleon Barbeques and The Elf on the Shelf.
