Sixteen Manchester agencies have teamed up and joined Breadwinner Agencies, an intermediary representing the best agencies in the regions.
The roster, run by Chris McCash, offers free advice to clients on pitching and handling agencies and is intended to make the agency search process easier for clients. BJL, LOVE. True North and McCann Manchester are among the agencies to have joined.
“To be honest, getting 16 agency heads into a sports hall for a photo was probably tougher than getting them to all agree to take part in this,” McCash said.
“All the agencies know that clients are not that interested in researching every agency specialism and proposition. A one-stop shop with honest, impartial advice works for the clients as it reduces risks and saves a lot of frankly painful credential meetings.
“Our industry is very London centric and this is mainly due to a lack of knowledge about the talent outside the capital. A regional, selective roster is a way of giving clients from all over the country confidence to work with Northern agencies coupled with, let’s face it, better beer.”
Trevor Cairns, CEO of LOVE. added “Agency representation is focused on London for obvious reasons. A regional intermediary was long overdue and it was a pleasure to support it.”
The launch agencies involved are: Apadmi, BJL, Brandon, Dinosaur, Fluid Digital, Lesniak Swann, LOVE., McCann Manchester, PR Agency One, Republic of Media, Smoking Gun, Sputnik, The Market Creative, True North, Wilson Cooke and Zeal Creative.
