Science in Sport (SiS) has signed a deal with Manchester United to become its official sports nutrition partner.
The contract runs until May 2021, giving SiS exclusive marketing rights for Europe.
“Football is a major growth opportunity for Science in Sport and this partnership will provide a substantial platform for our marketing efforts in the sport, by interacting with almost 90 million Manchester United fans across Europe,” said Stephen Moon, CEO for SiS.
“We are proud to be in partnership with the world’s most popular football club. It is testament to the quality of our science and innovation, product superiority and our best in class banned substance testing.”
Through the contract, SiS will get brand and digital marketing rights. They will provide a dedicated performance nutritionist to the club to advise on strategies, as well as installing a ‘fuel station’ within the club’s training ground.
