Betfred will be the title partner of the top 3 tiers of rugby league, following a new deal with the Rugby Football League.
The Warrington-based bookmaker already had the contract for the Super League, which runs until 2020.
“Our first year as title sponsors of Super League was both a very successful and satisfying one for me and I had no hesitation in agreeing to extend our sponsorship to the Championship and League 1,” said Betfred boss Fred Done.
The Betfred brand will appear in all Championship and League 1 stadiums through perimeter advertising. It will get further exposure on Sky Sports at the Summer Bash in Blackpool.
“We are delighted that Betfred have extended their involvement in the sport to the Championship and League 1. Betfred’s first year involved in the Super League was an unquestionable success and I am certain that they will bring the passion and enthusiasm to their extended sponsorship,” added acting Rugby Football League chief executive, Ralph Rimmer.
“The Championship and League 1 provide great entertainment and are an integral part of the game and the fact that Betfred have extended their sponsorship to these tiers of the sport demonstrates the value they see in being involved in Rugby League. The Betfred Championship is now one of the most geographically diverse competitions in the world including teams from Toronto, Toulouse and London and with this new deal I am certain both competitions will go from strength to strength.”
