Absolute has won a 4-way tender process to work on Edge Hill University’s 2022 student recruitment campaign.
The university said that next year’s marketing would be more critical than normal, due to Covid-19.
“In the current climate, it’s more important than ever that we’re able to stand out in a crowded marketplace,” explained Rebecca Montgomery, Head of Recruitment Marketing from Edge Hill.
“Absolute presented some really creative ideas that aligned with the Edge Hill brand and we’re excited to be working with them to develop the concept for our 2022 campaign.”
Managing Director, Chris Hodgen, added:
“The ways in which universities recruit has had to change massively this year, and we’ll be taking that into account with the campaign and creative.”
Following a series of new client wins, the Bolton agency has recruited 4 staff, including Senior Account Manager, Katie Leach; and Shelley Wood, the ex-Client Services Manager at Music, who joins as Studio Manager.
