Beaverbrooks has appointed TBWA\Manchester as its lead creative agency, following a 3-way pitch.
“Beaverbrooks is an incredibly ambitious business and through the pitch we were inspired by their commitment to people, service and product,” said TBWA\MCR CEO Fergus McCallum.
“As a business that has been established for over 100 years, we’re delighted to work with them on the next steps of their journey.”
The agency will support the jewellers with ongoing development of its brand and delivering key brand, product and tactical campaigns.
“The team really impressed us with their pitch response, and challenged us both strategically and creatively. We’re so excited to deliver memorable campaigns to hero what’s unique and special about the Beaverbrooks brand,” added Charlotte Lord, Head of Marketing, Beaverbrooks.
Beaverbrooks is a family-owned jewellers established in 1919, with 70 stores across the UK.
