Manchester agency Digitl has been appointed by LifeSaver as its new eCommerce partner.
LifeSaver was created in 2007 by British inventor Michael Pritchard who set out to create a portable water filtration device capable of providing a sustainable source of safe drinking water.
It manufactures a range of water purifiers used by backpackers, trekkers, hikers and campers, as well as humanitarian organisations.
Digitl will primarily be working with the brand on its European Amazon account; this involves listing optimisation and design activities as well as handling pay per click management.
Darren Ratcliffe, founder of Digitl, said: “LifeSaver is a truly inspirational British business that is helping millions of people around the world, so we are delighted and proud to be working with them on an ongoing basis.
“Our focus will be on growing the brand’s profile further and helping to drive its online sales – both directly and via Amazon in Europe.”
Wesley Clarke-Sullivan, Marketing Manager at Lifesaver, added: “From the very first meeting we had, it was obvious that Digitl really understood our mission and what we want to achieve, so we are excited to be working with them and we look forward to seeing how the relationship rolls out and adds value.”
