Red C has partnered with one of the country’s largest multi-channel home shopping businesses.
Accrington-based Studio Retail has appointed Red C to work across CRM projects, to support the growth of its 1.8m customer base.
“We are delighted to be working with the team at Red C, who are already making an impact on our CRM programmes,” said Louise Southern, Head of CRM at Studio Retail.
“The agency has exactly the kind of expertise we need to develop segmented contact strategies to support the momentum of the business.”
The MediaCityUK agency will provide strategic and creative services focused on retention and reactivation, working alongside an internal marketing team.
“Studio are at an exciting point, with a strong and engaged customer base and significant online growth. We are pleased to be supporting the team in their ambitious plans,” added Adrian Rowe, Chairman at Red C.
