Dentsu Aegis Network is planning to relocate some London roles to other UK cities as part of a major strategic review affecting 9% of its workforce.
The review follows a restructure in 2019 aimed at simplifying and streamlining the UK operation into ‘Lines of Business’, which the agency – which has four offices in the North with agencies including Carat, iProspect, Vizeum, Amplifi and Fetch – says is the first step in its “transformation journey”.
The next step involves a further review of the shape and location of some UK roles in 2020, and the group says that “approximately 9% of roles across the entire UK business may be impacted”.
It is also proposed that some non-client facing and functional roles will be relocated outside of London.
Euan Jarvie, CEO of Dentsu Aegis Network UK & Ireland, said: “Just as many of our clients’ businesses are facing change, we are also reviewing and evolving our business to ensure we meet their changing needs. At the start of 2019, we began to set the foundations for a more efficient business, working hard to streamline operations and be 100% client serving.
“We have started to build momentum as a result of these changes with a number of significant wins under our belt including Beiersdorf, Legal & General and Vodafone. The UK&I remains strategically important for Dentsu and we are now building on the foundations set in 2019 in order to deliver greater success for ourselves and for our clients in the long-term.”
Dentsu Aegis Network will begin consultation with staff members potentially affected by this review from January.
The company would not disclose exactly how many roles would be affected.
