Media Agency Group is working on the first national television brand campaign for fashion label, Oh Polly.
It was appointed to raise Oh Polly’s profile amongst “aspirational female fashion followers” as it unveiled a fashion collection with model and Instagrammer, Demi Rose.
“Launching our first ever TV advert was an exciting moment for the Oh Polly team,” said Claire Henderson, CEO and Creative Director of Oh Polly.
“The Love Island audience is the perfect audience for us. The success of our brand has been largely due to the fabulous Instagram community we’ve built over the last three years so we could think of no-one better than Instagram sensation, Demi Rose, to put at the heart of our latest campaign.”
