TBWA\Manchester has completed the new television campaign for Alton Towers.
Soundtracked by Grieg’s In The Hall of the Mountain King, it’s intended to remind viewers why Alton Towers is the “number 1 choice for a family day out in the UK.”
“Alton Towers Resort is iconic, and so is its theme tune, Hall Of The Mountain Kin’. We used this recognisable music to demonstrate how The Park’s powerful magic is released upon every visit,” explained Gary Fawcett, Executive Creative Director of TBWA\Manchester.