Marketing Cheshire has released a new campaign to encourage Chester city breaks.
Using photography to showcase the city’s “boutique” appeal, the “City with a Break” campaign promotes not just the city centre, but also some of the tourist attractions nearby, with slogans including:
“From impromptu walks to impressive reptiles” and
“From foodie adventures to forest escapes.”
“We want to capture the imagination of potential visitors to our boutique city to make more of their visit and venture further with our world class attractions like Chester Zoo, Tatton Park, Jodrell Bank and BeWILDerwood, paired with our wonderful hotels, restaurants, pubs, green space and diverse retail offer ranging from McAurther Glens Designer Outlet Villages to Chesters13th Century Rows,” said Trevor Brocklebank, Chair of Marketing Cheshire.
“A stay in Chester is the ideal base to explore not only a historic city, but many other destinations and attractions – a break that takes you from the Savannah’s of Africa one afternoon to the heart of a Cheshire forest the next.”
Creative will be positioned at key London Underground and UK train stations to underline the city’s easy access via public transport.
The campaign, was devised by the creative team at Marketing Cheshire and developed with additional support from strategic campaign partners Chester Zoo and Cheshire Oaks.
The photography comes from a new bank of 1000+ images taken by Chester-based photographer Kat Hannon, funded by VisitEngland.
It will run until November 1st.
