Manchester’s The Market Creative has launched a spring campaign for fitted bedroom retailer Sharps.
The “twice the storage space” spring campaign runs until mid June and comprises a suite of targeted press and social media adverts as well as two 30-second TV commercials.
Margaret Clunie, best known for her role in Victoria, showcases traditional wardrobe designs while Tanya Cumberland, who is currently filming the Wonder Woman sequel, stars in the more contemporary bedroom set.
Sue Benson, Managing Director at The Market Creative, said: “We found that many people automatically buy freestanding wardrobes, despite fitted alternatives offering double the storage space.
“To help people frustrated with their storage space to break this habit we have leveraged the bias of anchoring in the form of a stuffed and disorganised freestanding wardrobe.
