Marc Ingham, a specialist table-top food director at Media City-based Chief Productions, is the directorial mind behind M&S’s new Remarksable Food TV ad campaign.
The ad launches this week across ITV, Channel 4 and YouTube, and sees M&S Food team up with Michelin-starred chef Tom Kerridge to promote its ‘Remarksable’ value range. The collaboration comes at a time when value is front of mind for families, who are keen to spend more time together without spending more money.
Shot at The Longhouse Studios in Media City, the film launches a pocket friendly meal planner featuring five easy-to-follow recipes for a family of four, with each coming in at under £2 per-person-per-meal.
Colin Offland, CEO at Chief said: “We had the great pleasure of hosting Michelin-star chef Tom Kerridge at our Longhouse Studios last week to film a quick turnaround M&S TV ad. As well as being a top chef, Tom is well known for his stance on sustainable farming, supporting British farmers and reducing food waste so we’re very proud to have worked with him and the M&S team.”
Sharry Cramond – marketing director at M&S Food added: “It’s fantastic to team up with Tom Kerridge to keep delivering on our promise of trusted value for customers. Great value matters now more than ever and we want to make it as easy as possible for families to create delicious dishes from the comfort of home. One in five people say they are eating together more as a family since the pandemic. Our Dine In offer led the way in giving families the quality of eating out without the price tag and Tom’s delicious ‘Remarksable’ meal planner does just the same.”
Chief is one of the largest independent production companies in the country. Alongside its roster of 16 directors working on films for globally recognised brands, it offers a 10,000 sq ft on-site studio, production office and in-house post facilities.
