Manchester-based tech scaleup Vypr has raised £5m in fresh funding as it gears up for international growth and the next evolution of its consumer insights platform.
The raise includes a £4m injection from long-standing backers YFM Equity Partners – which has now invested £9.5m in total – alongside £1m from other investors and company leadership. It brings Vypr’s total funding to date to £13.4m.
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Vypr, which has built a reputation as one of the North’s most exciting product intelligence platforms, enables major brands to test and validate new ideas with real-time consumer feedback. Its insights – grounded in behavioural science – are used by household names such as Aldi, M&S, Brewdog, Kraft Heinz and Red Bull to launch successful products and fine-tune existing ranges.
With demand for agile, data-driven decision-making growing globally, Vypr is pushing into new international markets including Australia, the US and key European countries. The funding will accelerate that growth and support the launch of Vypr’s next-generation platform – including new AI-powered tools and self-service functionality designed for global insight at scale.
Chris Williams, CEO of Vypr, said: “Our partnership with YFM has been instrumental in driving Vypr’s growth and there is no clearer sign of potential than a major investor more than doubling its backing. With an excellent team here, a unique product roadmap, and enormous global opportunity, we can now deliver the next phase of our strategy and bring even greater value to our customers globally.
“Our heartland is in new product development for the food and drink industry where we count household names and exciting challenger brands amongst our customers. This raise equips us to evolve our platform and push into adjacent sectors in FMCG and retail in the UK and internationally.”
Vypr boasts a compound annual growth rate of more than 40% and over £6m in recurring annual revenue. Backers include Vypr’s chairman and former GBG CEO Richard Law, investor Richard Young, and 2 Sisters Food Group founder Ranjit Singh Boparan.
Sophie Tainton, Portfolio Director at YFM, added: “Vypr has continued to deliver impressive growth while driving real innovation in the product intelligence space. The business has built a compelling offering that is now attracting interest from international markets, and we are excited to support the next phase of its expansion. With a strong leadership team and a clear vision, Vypr is well-positioned to scale successfully internationally while continuing to enhance its market-leading technology.”
