Manchester’s Vexed Gaming has announced a strategic partnership with Italian firm Kappa Sportswear.
Vexed Gaming was established in 2015 and is one of the UK’s leading Esports organisations, fielding teams in CSGO, Fortnite, Hearthstone and Apex Legends.
It set up the UK’s first dedicated team training facility, established the UK’s first Varsity programme and has undertaken the UK’s only Esports collaboration with a professional football team, Leeds United.
The new partnership will see Kappa provide tournament and casual wear to Vexed and marks the sportswear company’s official entry into the Esports market.
“The Esports and gaming community is full of passionate individuals who strive for personal excellence – something we at Kappa embrace in all we do,” said Joe Pilato, Sports Marketing Executive at Kappa UK.
“These attributes are inherent to Vexed Gaming and we are delighted the make our official entry into Esports by supporting the aspirations and motivations of such a dynamic, motivated and talented organisation.”
Mark Weller, Chief Gaming Officer at Vexed Gaming, added: “Kappa’s entry into the Esports arena is a marked step for the community and the industry.
“Kappa’s iconic brand and individual styling is ideally pitched for gamers worldwide. We are thrilled that, of all the teams in the world, Kappa has selected Vexed Gaming to show their support of Esports teams and engage with the wider gaming community.”
The new range of Kappa/Vexed team wear and branded leisure wear will be unveiled and available for purchase in September.
