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Manchester United lands new global partnership

Manchester United has signed a global partnership with Malaysian Airlines.

The news was announced at a major industry fair in Kuala Lumpur, with former United defenders, Patrice Evra and Wes Brown flying in to help.

“Manchester United has fans from all over the world, and the passionate support we have here in Asia never fails to impress me,” said Evra.

“I am pleased to be able to share our partnership with Malaysia Airlines with those fans and introduce them to the best-in-class service they offer. Wes and I travelled here on Malaysia Airlines, and I would like to thank them for such a comfortable journey.”

The brand is now the club’s official commercial airline.

“Manchester United has a long-standing and proud connection with Malaysia, with a history of passionate support from across the country. We have three official Malaysian supporter’s clubs, with the Kuala Lumpur branch boasting one of the club’s largest supporter communities, reflecting the country’s love of all things United,” explained Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson.

“We are very pleased to welcome Malaysia Airlines to our family of partners and look forward to sharing with our global fans its trusted, welcoming and hospitable service.”

 Group Managing Director of Malaysia Aviation Group, Izham Ismail added:

“We are delighted to announce this exciting partnership with Manchester United, a club synonymous with excellence and sporting passion around the world.

“This collaboration brings together two global icons, Malaysia Airlines and Manchester United, and will create unforgettable experiences for our fans and customers. Aligning with a globally recognised club like United places Malaysia Airlines in front of a massive worldwide audience, significantly boosting brand recognition, especially in Europe and Southeast Asia where United has a large fanbase. We look forward to the exciting opportunities this collaboration brings and the joy it will bring to football enthusiasts worldwide.”

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