Estée Lauder has signed up as Manchester United’s first ever skincare partner for China and the Asia Pacific region.
Starting this summer, it’ll launch with men’s team players, including Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphaël Varane.
“The bold vision, creativity, and innovation of our trailblazing founder, Mrs. Estée Lauder, continues to inspire us to disrupt and push boundaries,” said Justin Boxford, Global Brand President, Estée Lauder.
“We are excited to collaborate with the world’s most popular football team on this first-of-its-kind partnership, and to expand Estée Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way.”
The initial focus will be on “recharging the skin” as Rashford and co promote its “Advanced Night Repair Serum” to United’s fanbase. The club has a reach of more than 250m across its Chinese social media platforms alone.
“Estée Lauder is a globally renowned and trusted brand, and we are excited to be partnering with them in China and Asia Pacific,” added Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson.
