Manchester United have announced a multi-year global partnership with mobile betting and gaming brand MoPlay.
The two companies will create exclusive collaborative content for fans and engage in innovative co-branded activations around the world.
Manchester United Group Managing Director Richard Arnold said: “MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience.
“They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”
MoPlay’s CEO Juergen Reutter added: ““We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.
“As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for.
“We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe.”
